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Amplitude is a product analytics platform that helps you understand how people actually use your website or app. Rather than telling you how many visitors you had, it focuses on what those visitors did after they arrived, making it much easier to spot where people get stuck, lose interest or become loyal customers. Alongside analytics, it also includes tools for experimentation, session replay and feature flags, so product teams can test ideas and see whether they're genuinely improving the user experience.
One of the reasons Amplitude has become so popular with startups is that it encourages decisions based on real behaviour instead of assumptions. It’s actually very common for marketing or product teams to spend weeks improving a feature they love, only to discover hardly anyone uses it, or to find that a small change to the sign-up journey has a much bigger impact than expected. Amplitude makes those patterns much easier to spot before they become expensive mistakes.
As your product grows, Amplitude can answer questions such as where customers are abandoning, or which feature is super popular, which can be very difficult to actually work out without good data and a set up such as with Amplitude.
Use the link above to apply for the Amplitude Startup Scholarship. You need to have obtained less than $10 million in funding, and have less than 20 employees.
If you're eligible, you'll receive one year of the Amplitude Growth plan free, giving you access to Analytics, Experimentation, Session Replay and Activation.
As always, terms and conditions apply.
There’s a free plan for small projects and businesses, with low limits and restricted features, but from there you can upgrade to a paid plan depending on which features are ideal for your business. Expect to pay a few hundred dollars per month or more if you are using most of the features and a high volume business.
One of the easiest traps for startups is building based on opinions rather than evidence. The loudest customer isn't always representative, and the feature your team is most excited about isn't always the one everyone else cares about. Good analytics won't make decisions for you, but they do give you a much clearer picture of what's really happening. And that’s where Amplitude comes in…
It goes well beyond page views and traffic numbers, helping you understand how people move through your product and where they're quietly dropping off. Those are the insights that often lead to the biggest improvements, whether that's simplifying onboarding, improving retention or discovering features people genuinely love.
A year's free access is a great result for most businesses, so you can use all the features before committing to a paid plan.
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