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Customer.io is a customer engagement platform that helps businesses send automated emails, push notifications and text messages based on what their customers are actually doing. If somebody signs up, leaves something in their basket, reaches an important milestone in the customer journey or hasn't used your product for a while, Customer.io can automatically send the right message without anyone on your team needing to think about it.
That's what makes it different from a lot of traditional email marketing tools. Rather than sending everyone the same campaign at the same time, Customer.io focuses on customer behaviour, so the messages people receive tend to be much more relevant. A welcome email arrives when someone creates an account, a reminder goes out if they don't come back and a congratulatory message lands when they hit a milestone.
It's particularly popular with software companies and startups because those little interactions add up over time. As your customer base grows, it's almost impossible to keep on top of them manually, so having software quietly taking care of it in the background saves a huge amount of time.
Use the link above to claim12 months of the Startup Essentials plan free. If you're eligible, you'll receive the Startup Essentials plan free for your first year, worth up to $1,200.
As always, terms and conditions apply.
The price depends on how much you use it, and for small companies it can be as low as $100 per month. The pricing can be bespoke to each company too, and depending on how large your company is, and your usage of customer.io, you can negotiate discounts.
Customer.io doesn't feel like you're sending marketing emails for the sake of it, instead, you're responding to what your customers have actually done, which usually makes the email, text or notification feel much more useful, and hopefully improve engagement with your customers and conversion rate for future actions and sales.
Most of us have had a reminder that's prompted us to finish buying something or an email that's helped us pick up where we left off, and that's exactly the sort of experience Customer.io is designed to create.
You might start with a simple welcome journey, then add onboarding emails, product updates, renewal reminders and re-engagement campaigns as your customer base gets bigger. Once those journeys are built, they just keep running, leaving your team free to focus on everything else.
A year's free access, typically worth up to $1,200, is a great offer if you're building a startup. It gives you plenty of time to see how much of your customer communication can be automated before deciding whether it's the right platform for your business.
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