It’s very unusual for a company to do this, an IPO is usually dominated by institutional investors who get access via the investment bank(s) who manage the floatation, and is typically very lucrative.
Romina Savova, the founder of PensionBee, said a key element of it’s IPO was allowing customers to become involved as “our customers have always been at the heart of what we do,” and “Providing our customers with an opportunity to share in our growth journey has always been a key motivation in our reasons for listing.”
PensionBee are working in partnership with PrimaryBid, a retail investor platform, in order to allow customers to participate. To qualify you must have a PensionBee account and also register your interest on PrimaryBid.
Here’s our review on PensionBee if you’d like to learn more about them and how to register an account before the IPO. Founded in 2014, they currently have an estimated £1.4billion assets under management and over 400,000 customers, with 2020 a very good year, increasing their revenue by 77% to £6.3m.