Hargreaves Lansdown alternatives

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Fact Checked.
Updated on
September 22, 2022

In a nutshell

There's lots of alternatives for you to choose from. One very similar but a lot cheaper is AJ Bell – but there's more options below.


Hargreaves Lansdown is a great traditional stock broker, but is it the right option for you? Could there be alternatives? Yes, yes there are alternatives!

Hargreaves Lansdown alternatives

Hargreaves Lansdown is the most popular broker in the UK – and by quite a distance, with over 1.4 million customers. It’s often the first choice for many people, as it’s trustworthy with a great reputation and solid history.

And it’s a hard investment platform to move away from, it has a huge range of investment options and investment account options (such as a Stocks & Shares ISA and personal pension). Learn more about a General Investment Account vs ISA.

That doesn’t necessarily mean it’s the best, and it’s actually the most expensive broker out there too. And when it comes to investing, fees can add up fast. Let’s take a look at the alternatives:

Cheaper alternatives to Hargreaves Lansdown

Here’s the cheapest alternatives to Hargreaves Lansdown:

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Best traditional

AJ Bell Youinvest

One of the cheapest traditional brokers out there, with a good reputation and established history. The customer service is great and there’s a huge range of investment options.


AJ Bell Youinvest rated 5 stars

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Cheapest (ETFs only)


InvestEngine is great for investing in exchange-traded funds (ETFs), and that’s all they do. It’s a cheap way to invest your money, in fact the only cost you’ll pay is the fund fee. There’s no InvestEngine fees!

The app is great to track your investments too.


InvestEngine rated 5 stars

Get £25 for free when you sign up with Nuts About Money.

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Large investments

Interactive Investor

Interactive Investor is a popular investment platform with a flat fee, making it a cheap option if you have over £30,000 of investments. There’s a huge range to choose from, their website and apps are great and their customer service is excellent.


Interactive Investor rated 5 stars

Let the experts manage things for you

If you don’t regularly buy and sell investments (trade), or manage your own portfolio – perhaps you just let Hargreaves Lansdown invest your money for you with their ready-made portfolios. Well then, you’ve got plenty of options for alternatives where the experts handle everything for you, there’s no need to use a stock broker like Hargreaves Lansdown, you can save money on fees, and potentially get a bigger investment return too.

Here’s the best options:

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Best overall


Moneyfarm is like a financial advisor on your phone (or website), their experts will work with you to determine the best investment strategy. It’s low cost, with an excellent investment track record and great customer service.

You’ll pay one simple fee that decreases the more you save.


Moneyfarm rated 5 stars

Get up to £500 cashback when you sign up before 28th October. Hurry!

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Nutmeg's investment track record is good, and it’s simple to set up and manage your money. Just sit back and watch your money grow.


Nutmeg rated 4 stars

There's currently a deal for our readers: get your first 6 months with Nutmeg fee-free!

About your options

Hargreaves Lansdown are good overall, they’re fairly easy to use and the customer support is great, but the fees are expensive. There’s no harm in trying other platforms to see what you think!

Hargreaves Lansdown app

By the way, you don’t have to have just one investing account, you can use as any investment platforms as you like – the only restriction is paying into one Stocks & Shares ISA per year, but you can open as many General Investment Accounts (GIA) as you like. 

You’ll have to pay Capital Gains Tax on your profits, but only if they exceed £12,300 within a tax year (April 6th to April 5th the following year).

There we have it

So there we go, there’s our best alternatives to Hargreaves Lansdown – all really great platforms. Let’s have a quick recap:

If you're looking for a similar platform to Hargreaves Lansdown, but cheaper, check our AJ Bell¹ – it’s pretty great.

If you’re just interested in buying investment funds (ETFs), then InvestEngine¹ is for you – it's completely fee free, with a good range of funds.

Hargreaves Lansdown ETFs

And if you’ve got a slighter bigger portfolio than average (over £30,000), then you can benefit from some of the cheapest fees around with Interactive Investor¹ and their fixed fee option.

If you’re just looking for short term trading – check out eToro¹, it’s commission free and a great platform. Plus you can copy other people’s trades.

If you want the experts to handle things for you, there’s some great options. Our favourite is Moneyfarm¹, which handles everything for you for a great fee, and a close runner up is Nutmeg¹.

Hargreaves Lansdown expert-managed

And we’ve got a lot more options for you too, if you’d like to do a bit more research. Check out our best investment platforms UK, best investment apps UK and best trading platforms UK. Oh, and if you're looking for a pension – here's the best private pension providers UK.

Happy investing!

The best investment platforms

Here's the best investment platforms in the UK – both expert-managed and self-managed platforms.
Best investment platforms UK
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This article has been fact checked

This article was written by the team at Nuts About Money, and fact-checked by 2 independent reviewers. You’re in safe hands.

The best investment platforms

Here's the best investment platforms in the UK – both expert-managed and self-managed platforms.

Best investment platforms UKBest investment platforms UK

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