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Hargreaves Lansdown alternatives

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Fact checked.
Updated
May 19, 2024

In a nutshell

There's lots of alternatives for you to choose from. One very similar but a lot cheaper is AJ Bell – but there's more options below.

Hargreaves Lansdown is a great traditional stock broker, but is it the right option for you? Could there be alternatives? Yes, yes there are alternatives!

Hargreaves Lansdown alternatives

Hargreaves Lansdown is the most popular broker in the UK – and by quite a distance, with over 1.4 million customers. It’s often the first choice for many people, as it’s trustworthy with a great reputation and solid history.

And it’s a hard investment platform to move away from, it has a huge range of investment options and investment account options (such as a Stocks & Shares ISA and personal pension). Learn more about a General Investment Account vs ISA.

That doesn’t necessarily mean it’s the best, and it’s actually the most expensive broker out there too. And when it comes to investing, fees can add up fast. Let’s take a look at the alternatives:

Cheaper alternatives to Hargreaves Lansdown

Here’s the cheapest alternatives to Hargreaves Lansdown:

The best investment platforms

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Best traditional
AJ Bell rated 5 stars

AJ Bell

AJ Bell is well established, with a good reputation.

It's one of the cheapest traditional stock brokers out there (charging a low annual fee).

There's a huge range of investment options – pretty much every investment out there (including both funds and shares).

The customer service is great too.

Overall, it's one of the best options.

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Welcome bonus up to £50 & up to £2,500 bonus for transferring an ISA.

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Cheapest (ETFs only)
InvestEngine rated 5 stars

InvestEngine

InvestEngine is great for investing in exchange-traded funds (ETFs). That’s all they do – and they're very good at it.

It's so low cost, there's in fact no InvestEngine fees at all (to make your own investments).

And for the experts to manage your investments, it's only 0.25% per year.

There's a great range of ETFs (over 550), and the app is pretty great too.

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Get up to £200 cashback

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Large investments
Interactive Investor rated 5 stars

Interactive Investor

Interactive Investor is a popular investment platform with a flat fee, making it a cheap option if you have over £30,000 of investments. There’s a huge range to choose from, their website and apps are great and their customer service is excellent.

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Let the experts manage things for you

If you don’t regularly buy and sell investments (trade), or manage your own portfolio – perhaps you just let Hargreaves Lansdown invest your money for you with their ready-made portfolios. Well then, you’ve got plenty of options for alternatives where the experts handle everything for you, there’s no need to use a stock broker like Hargreaves Lansdown, you can save money on fees, and potentially get a bigger investment return too.

Here’s the best options:

The best investment platforms

We've reviewed and rated the best investment platforms in the UK. Check it out.

Best investment platformsBest investment platforms
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Welcome bonus up to £50 & up to £2,500 bonus for transferring an ISA.

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Cheapest (ETFs only)
InvestEngine rated 5 stars

InvestEngine

InvestEngine is great for investing in exchange-traded funds (ETFs). That’s all they do – and they're very good at it.

It's so low cost, there's in fact no InvestEngine fees at all (to make your own investments).

And for the experts to manage your investments, it's only 0.25% per year.

There's a great range of ETFs (over 550), and the app is pretty great too.

Learn more

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Capital at risk. (T&Cs apply.)

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Expert advice
Moneyfarm rated 5 stars

Moneyfarm

Moneyfarm is a great option for saving and investing (both ISAs and pensions). It's easy to use and their experts can help you with any questions or guidance you need.

They have one of the top performing investment records, and great socially responsible investing options too. Plus, you can save cash and get a high interest rate.

The fees are low, and reduce as you save more. Plus, the customer service is outstanding.

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Pros

  • Great for beginners and hands-off investors
  • Easy to use
  • ISA
  • Pension
  • Free personal investment advisor
  • Great track record for growing money
  • Socially responsible options
  • Invest cash for a high return

Cons

  • Have to invest at least £500
  • Not much else!

Capital at risk.

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Expert advice
Nutmeg rated 3 stars

Nutmeg

Nutmeg is a good digital wealth manager – their experts will handle everything for you. However, the investment track record isn’t the best, and they’re one of the most expensive. Plus, they’re the furthest you’ll get from socially responsible investing. There’s better options out there.

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About your options

Hargreaves Lansdown are good overall, they’re fairly easy to use and the customer support is great, but the fees are expensive. There’s no harm in trying other platforms to see what you think!

Hargreaves Lansdown app

By the way, you don’t have to have just one investing account, you can use as any investment platforms as you like – the only restriction is paying into one Stocks & Shares ISA per year, but you can open as many General Investment Accounts (GIA) as you like. 

You’ll have to pay Capital Gains Tax on your profits, but only if they exceed £3,000 within a tax year (April 6th to April 5th the following year).

There we have it

So there we go, there’s our best alternatives to Hargreaves Lansdown – all really great platforms. Let’s have a quick recap:

If you're looking for a similar platform to Hargreaves Lansdown, but cheaper, check our AJ Bell¹ – it’s pretty great.

If you’re just interested in buying investment funds (ETFs), then InvestEngine¹ is for you – it's completely fee free, with a good range of funds.

Hargreaves Lansdown ETFs

And if you’ve got a slighter bigger portfolio than average (over £30,000), then you can benefit from some of the cheapest fees around with Interactive Investor¹ and their fixed fee option.

If you’re just looking for short term trading – check out eToro¹, it’s commission free and a great platform. Plus you can copy other people’s trades.

If you want the experts to handle things for you, there’s some great options. Our favourite is Moneyfarm¹, which handles everything for you for a great fee, and a close runner up is Nutmeg¹.

Hargreaves Lansdown expert-managed

And we’ve got a lot more options for you too, if you’d like to do a bit more research. Check out our best investment platforms UK, best investment apps UK and best trading platforms UK. Oh, and if you're looking for a pension – here's the best private pension providers UK.

Happy investing!

The best investment platforms

We've reviewed and rated the best investment platforms in the UK. Check it out.

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The best investment platforms

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