The best investment apps for beginners

Edward Savage
Personal Finance Editor
May 22, 2024

In a nutshell

The best investment app for beginners is Moneyfarm, it’s super easy to use – their experts handle everything for you. It’s also worth checking out &me, again great for beginners. If you’re looking to make your own investments (managed by you), the best is eToro, followed by Trading 212 – both commission-free, and have great support for beginners.

Keen to invest your hard earned money? Great idea. Investing can be a real game changer for your financial future if done sensibly. Your money can seriously grow over time with the right long-term investment strategy.

The best way to invest for the long-term is to simply let the experts handle everything for you. They know what they’re doing and will grow your money over time using the right investment strategies. It really couldn’t be easier.

Sound good to you? Let’s first run through the best investment apps for beginners – which are investment platforms (a place to invest) managed by the experts. And, if you are keen to make your own investments, we’ll cover the best self-managed investment apps too.

Best investment apps for beginners

Best investment app

If you’re new to investing, check out Moneyfarm – they’re super easy to use and great for both general investing and pensions.

Visit Moneyfarm¹Visit Moneyfarm¹

Capital at risk.

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Expert advice
Moneyfarm rated 5 stars


Moneyfarm is a great option for saving and investing (both ISAs and pensions). It's easy to use and their experts can help you with any questions or guidance you need.

They have one of the top performing investment records, and great socially responsible investing options too. Plus, you can save cash and get a high interest rate.

The fees are low, and reduce as you save more. Plus, the customer service is outstanding.

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  • Great for beginners and hands-off investors
  • Easy to use
  • ISA
  • Pension
  • Free personal investment advisor
  • Great track record for growing money
  • Socially responsible options
  • Invest cash for a high return


  • Have to invest at least £500
  • Not much else!

Capital at risk.

Best investment app

If you’re new to investing, check out Moneyfarm – they’re super easy to use and great for both general investing and pensions.

Visit Moneyfarm¹Visit Moneyfarm¹

Capital at risk.

Best self-managed investment apps

Best investment app

If you’re new to investing, check out Moneyfarm – they’re super easy to use and great for both general investing and pensions.

Visit Moneyfarm¹Visit Moneyfarm¹

Capital at risk.

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eToro rated 5 stars


eToro is one of the best investment platforms out there - and is by far the most popular, with over 30 million customers.

Why? eToro is very low cost (commission-free stocks), easy to use, and has lots of awesome trading features. There's also a community of other traders to learn from and even copy.

It’s also got the largest range of assets to trade and invest in – including stocks, ETFs, crypto, CFDs, currencies and commodities (such as gold).

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

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Free share up to £100 - use code NUTS

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Best ISA
Trading 212 rated 5 stars

Trading 212

Trading 212 is a platform built for everyone in mind – there's over 2,000,000 customers! It’s great for beginners to get started, and perfect for experienced investors too with a huge range of investment options.

It’s also the cheapest platform out there, completely commission free, and the lowest fees when buying foreign stocks.

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Not investment advice. Investments can rise and fall, and your capital is at risk.

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Best traditional
AJ Bell rated 5 stars

AJ Bell

AJ Bell is well established, with a good reputation.

It's one of the cheapest traditional stock brokers out there (charging a low annual fee).

There's a huge range of investment options – pretty much every investment out there (including both funds and shares).

The customer service is great too.

Overall, it's one of the best options.

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Best investment app for pensions

Best investment app

If you’re new to investing, check out Moneyfarm – they’re super easy to use and great for both general investing and pensions.

Visit Moneyfarm¹Visit Moneyfarm¹

Capital at risk.

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Get £50 added to your pension

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Best pension
PensionBee rated 5 stars


PensionBee is our recommended provider – they’ve thought of everything.

Their 5 star rated app (and website) makes it easy to set up and use. You can open a brand new pension, or transfer your existing pensions across (they’ll handle all the paperwork).

Simply pick from an easy to understand range of pension plans, and that’s it, the experts manage everything from there.

It’s low cost, with one simple annual fee. The customer service is excellent, and you’ll get a dedicated account manager for any questions you might have.

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And, when the time comes to retire, withdrawing from your pension is easy too.

You can also use them if you're self-employed or a company director.


  • Pensions made easy
  • Easy to understand pension plans
  • Find all your old pensions and move them over (consolidate)
  • Low fees
  • Great customer service
  • Great if you’re self-employed (or a company director)
  • Withdraw from your pension when you retire
  • Get £50 added to your pension


  • No financial advice, but can explain your options
  • Not much else!

Capital at risk.

Our criteria for the best beginner investment apps

To find the best investment apps for beginners, we looked at a range of criteria:

  • Ease of use
  • The app experience
  • The support from experts
  • Range of investments
  • Fees
  • Customer reviews

With new technology, there's a lot of good investment apps out there, but we’ve narrowed it down to the best – ones we use ourselves here at Nuts About Money. You can’t go wrong with any of the choices – as long as you use the experts, or a sensible investment strategy for your own investments.

However, if you’re still unsure which to go for, we recommend Moneyfarm¹ for general investing, and PensionBee¹ for pensions. They’re both super easy to use, have low fees and great records of growing money over time.

What’s an expert-managed investment app?

Although it might sound simple, that an investment app is a place to invest, they’re actually fairly sophisticated behind the scenes. You’ll simply add your money, and use the app (or website) to manage your money, and track and manage your investment portfolio (where your money is invested).

Behind the scenes, there’s experts managing your money and devising the right investment strategies to achieve your goals – whether that’s saving for retirement, saving for a big purchase, or anything else. They’ll also be constantly monitoring and adjusting the investments to make sure they’re on track. It’s not as easy as it may seem!

Best expert-managed investment apps

Although of course, if you’re using an investment app to make your own investments, there’s no experts behind the scenes, but the investment app will buy, sell and hold the investments you want. More of those below.

Note: sometimes experts looking after your money is also called wealth management.

What’s a self-managed investment app?

These are sometimes called trading apps, or a trading platform. These investing apps are where instead of experts managing your money, you’ll make your own investment decisions (buy and sell investments). 

Best self-managed investment apps

They’re more suited to experienced investors. However, if you’re looking to learn about trading and investing, they’re pretty great for beginners too, especially eToro¹ – where you can copy trades from advanced investors, and they have lots of educational resources. Plus it’s low cost. Here’s our eToro review to learn more about them.

Anyway, with a self-managed investment platform, you’ll pick from a huge range of investment options, such as individual stocks and shares, funds and more (we’ll cover types of investments below). It’s all up to you.

It’s best to use an investment strategy to decide which investments to make, and build a diversified portfolio – that’s where you have range of different investments to reduce your overall risk and grow your money over time. Here’s where to learn more about investing for beginners.

What’s investing?

Not quite sure what investing is? Don’t worry, we’ve got you covered. To put simply, investing is using your money to (hopefully) make more money – growing your money over time.

There’s lots of different ways to invest (we’ll list the main types in detail below), but with an expert-managed account you don’t need to worry too much about where exactly your money is, the experts will handle everything, you simply pick from a small range of investment options that suit you. For instance, socially responsible investing (e.g. no fossil fuel companies).

Ethical investing

Let’s dive into that a bit more. Expert-managed investment apps offer a range of simple investment options that suit different types of people. They’re often categorised into risk levels (don’t let the word risk put you off), from low risk to higher risk. 

With higher risk, the aim is to grow your money as much as possible (sensibly), and there’s normally more ups-and-downs along the way – but over the long-term, this should smooth out. And with lower risk options, there’s less ups-and-downs, but your money is likely to grow slower.

Investing risk level

Types of investments

There’s quite a few different types of things you can invest in, all suited to different types of investment strategies. Here’s the main types:

Stocks and shares (equities)

These are where you own part of a company (a business) – you own a ‘share’ of the company. These can go up and down in value, normally depending on how well the company performs. They can also pay out their profits to shareholders, which is called dividends.

Stocks and shares

Exchange-traded funds (ETFs)

Exchange-traded funds (ETFs), are groups of investments (such as stocks and shares) all pooled together into a single investment – making it much easier to buy and sell (you don't have to buy them individually). For instance, a collection of green energy companies, or electric vehicle companies.

Exchange-traded funds (ETFs)

These groups of investments are called investment funds, or mutual funds, and are traded on stock exchanges (a place to buy and sell investments), and therefore called exchange-traded funds. And they’re super popular!


These are where governments and large corporations essentially borrow money from you in return for interest. These are often thought of as lower risk investments.


This is often commercial property, such as shops and offices, that pay rent – which provides an income to the investors.

Investing within a Stocks and Shares ISA

With almost all investment apps, you’ll have the option to invest in a Stocks and Shares ISA. This is an investment account where everything you make is completely tax-free, forever!

You won’t have to worry about Capital Gains Tax, Income Tax or Dividend Tax. They’re all taxes that you might have to pay if you invested outside of an ISA.

Best Stocks and Shares ISA

If you did have to pay Capital Gains Tax, you’d pay it on any profit you make over £3,000 (when you sell your investments). And you’d pay 10% of your profits if you were a basic rate taxpayer (earning less than £50,270 per year from your salary), and 20% if you were a higher rate taxpayer (earning more than £50,270 per year).

You can invest up to £20,000 per tax year (April 6th to April 5th the following year), called your ISA allowance, but you can only pay into one Stocks and Shares ISA per year.

Investing within a General Investment Account (GIA)

If you’re already investing within a Stocks and Shares ISA, or prefer not to open an ISA, you can invest within a General Investment Account, or GIA.

These accounts don’t have any tax-free benefits, but you can have as many as you like, across all the different investment apps (and other investment platforms).

They’re a great option if you want to test out an investment app before committing to an ISA, or if you want to keep an ISA somewhere and invest elsewhere. For instance, have your ISA with a great expert-managed investment app, and open a GIA to make your own investments with a self-managed investment app.

General Investment Account vs ISA

Investing within a personal pension

This is one of your best options to save for your retirement – a personal pension.

When you save and invest with a personal pension, you’ll get a massive 25% bonus on everything you pay in. Yep, we’re not joking! This is from the government and paid automatically straight into your pension pot.

Best personal pension

And if you’re a higher rate taxpayer (40%), or an additional rate taxpayer (45%), you can claim some of this back too (on your Self Assessment tax return).

A personal pension is a type of private pension, that’s a pension in your name, and you decide how much you pay in, and when to withdraw it (as long as you’re over 55). The other type of private pension is a workplace pension, which you’ll likely have if you’re employed, and it’s all set up by your employer.

There’s also the State Pension, which is the government pension – and you’ll get this at the State Pension age (currently 66), if you’ve paid enough National Insurance contributions in your working career (at least 10 years, but 35 years to get the full amount).

Years to qualify for the State Pension

Saving for retirement with a personal pension is a great way to boost your retirement income, it’s unlikely the State Pension, even together with a workplace pension is going to build a big enough pension pot to have a comfortable retirement.

If you want to learn more, here’s how much you’ll need in your pension pot to retire.

You’ll be able to save up to £60,000 per tax year, or as much as your income (e.g. your salary), whichever is lower. And, you can have as many personal pensions as you like.

Pension annual allowance

When you do start withdrawing your pension, the first 25% will be completely tax-free, and you can take this as a tax-free lump sum if you like. How much tax you’ll pay on the remaining 75% depends on your income at the time.

Saving for your kids (Junior ISA)

You can also save for your kids’ future (if you have them), with a Junior ISA. This is where you open an investing account in your kids name, and save completely tax-free. They’ll be able to access the money when they turn 18.

Best Junior ISA

You can save up to £9,000 per year, and this is completely separate from your own £20,000 ISA allowance.

Which investment app is the best for low balances?

If you’re just starting investing and haven’t got any savings yet, don’t worry. You can start from just £1 with Wealthify¹. It’s a great investment app overall, and the experts manage everything for you.

With the other best investing apps, you’ll need a minimum investment of £500. Unless you’re using an investing app specific for pensions, such as PensionBee¹ – where you can get started with as little as you like.

Investing app fees

You might be thinking investment apps must be really expensive if they’re handling everything for you and some even provide investment advice. Well actually no! They’re much cheaper than financial advisors (human advisors who look after your money).

Expert managed fees

For expert-managed investment apps, you’ll pay a simple annual management fee, which is a percentage of your total investment, and this can range from around 0.25% to 1%.

You’ll then pay fees on the investments themselves (the investment funds), and this can range from 0.05% to 0.4%+. And sometimes there are small trading fees involved when the experts buy and sell investments.

All of these fees together is what you’ll pay, and with the best investing apps that we’ve listed above, they’re very good value and have low fees overall. Expect to pay around 1% per year, and this will reduce over time as you save more.

Self-managed fees

If you’re using a self-managed investment platform (e.g. to trade stocks on the stock market yourself), it all depends on which investing app you choose, and self-managed investment platforms are generally cheaper than expert-managed apps, as you’re not getting expert advice or experts handling your investments. However that doesn’t mean expert-managed apps are not great value.

With some self-managed platforms, you’ll pay an annual management fee for the platform to hold your investments, which can be from 0.25% to 0.45% (normally only if you hold mutual funds), and you pay pay a trading fee, or share dealing fee, to buy and sell investments This can range from no fee (commission-free) to as much as £11.95 per trade.

The top investment apps we’ve listed above, are all super low cost, in fact, they’re completely commission-free and have no account fees at all. You’ll often only pay a fee to convert your money to another currency when buying investments not in the UK (called a currency-conversion fee). 

Pretty great right? As a reminder, they’re eToro¹, Trading 212¹ (free share worth up to £100, use code NUTS) and InvestEngine¹ (ETFs only).

Are investment apps safe?

Yep! All investment apps in the UK have to be registered and approved by the Financial Conduct Authority (FCA). They’re the guys who make sure your money and investments are safe.

Financial Conduct Authority (FCA)

You can check if an investment app has been authorised by the FCA by checking the FCA register. All the ones we’ve listed above are FCA authorised.

It also means your money is protected by the Financial Services Compensation Scheme (FSCS), which gives you protection of up to £85,000 should anything happen to the investment app, such as going out of business (unlikely).

However, your money and investments are actually held with a large bank, rather than with the investment app, and all in your name, and they can only be returned to you.

Let’s recap

And that’s all there is to investment apps for beginners – does it all make a bit more sense now? We hope you’re convinced that investing for your future in a safe and sensible way can really benefit your financial future.

We recommend using an expert-managed investment app if you’re just getting started. Why not just let the experts grow your money over time? It’s much easier. If that sounds interesting, check out Moneyfarm¹.

And, if you’re looking to save for retirement, the best investment app for pensions is PensionBee¹ – and highly recommended.

That’s it! All the best investing.

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This article was written, reviewed and fact checked by the expert team at Nuts About Money. You’re in safe hands. Learn more.

Best investment app

If you’re new to investing, check out Moneyfarm – they’re super easy to use and great for both general investing and pensions.

Visit Moneyfarm¹Visit Moneyfarm¹

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